Why 90% of African SMEs Fail
Why 90% of African SMEs Fail at Customer Acquisition (And How to Fix It) Last week, I met with Kemi, a Lagos-based fashion designer who'd spent ₦500,000 on Instagram ads…
Boost Sales with Buyer Personas
Sales were supposed to be simple. Post flashy images, throw in some discounts, and watch the orders roll in, or so I thought three years ago. But reality had other…