The challenge
For a service business, the website is the shopfront — but nobody’s actual job is to look after it. The domain sits in an account someone set up years ago. Hosting renews against a card that expired. Update notices go to an inbox nobody opens.
Sites do not usually go down because of an attack. They go down because a renewal notice went unread.
The approach
One owner, one invoice, one date
We consolidated domain registration and hosting into a single annual subscription that we own operationally. Renewal is our diary entry, not the client’s.
Care, not just hosting
The subscription covers updates, backups, uptime monitoring and SSL — the maintenance work that decides whether a site is merely online or actually functional.
Priced so it never gets cut
Website care should never be the line item a business economises on in a tight month. It is priced deliberately below the threshold where that conversation happens.
Why this matters more than it looks
This is the least impressive-sounding service we sell and one of the most consequential. A client running significant monthly media, pointing at a site that is down, loses the entire month. Care plans exist so that the expensive part of marketing never fails on the cheap part.