Services
PR, TV & Traditional Media
Offline still moves product in Nigeria. For categories where trust is the barrier, broadcast and earned media do work digital cannot.
What’s included
- Television commercial buying — slot planning and negotiation across national breakfast and belt programming
- Media relations — journalist briefings and placements across print, TV and radio
- Expert placement — paid health and finance segments, expert interviews
- Launch events and media conferences
- Regulatory approvals — ARCON and NAFDAC, budgeted and scheduled into the campaign
Where it fits
- Category creation, where customers do not yet know the product exists
- Regulated sectors where credibility must precede conversion
- Launches that need reach faster than digital alone can build it
- Brands whose audience skews older or watches daytime television
In practice
On a recent pharmaceutical campaign the broadcast component ran 60-second and 30-second commercials in a national morning belt across three months, plus weekend breakfast placement — alongside a briefed pool of journalists across thirty outlets and two paid expert health segments. Regulatory approval was a costed line item from day one.
Two ways to get a price.
We don’t publish a rate card. Every engagement is scoped and quoted bespoke, because what you pay depends on channel mix, production volume and reporting depth. A published price would only tell you what somebody else paid for something different.
Talk to us
Thirty minutes, and you’ll leave with a number. Not a discovery call that leads to another discovery call. By the end you will have a range and an honest view on whether we are the right people.
Tell us what you need
Complete the client needs form and we’ll send a scoped contract. Better if you’d rather not get on a call yet, or need something in writing for a decision-maker. Ten minutes.